Work

Case studies from seven years of turning data into products at Yahoo.

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Owning Yahoo Scout's end-to-end product lifecycle from structured discovery through launch — shipping features that grew consumer engagement by 12%.

Independently designing and shipping an AI tool that helps PMs plan structure A/B experiments.

Analyzing queries and sessions to uncover a 19% search failure rate — recognized with Yahoo's Above and Beyond Product Impact award.

Leading the US and international redesign of Yahoo Search, driving a 4% lift in search box engagement.

Monitoring consumer funnels across the Yahoo ecosystem, triaging quality issues with engineering to improve conversion.

Tracking industry trends and user migration across ChatGPT, Gemini, and other players to sharpen product differentiation.

Building AI-powered tools with Claude Code — cutting experiment review time by roughly 20% and saving 5+ hours of manual reporting weekly.