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Research & Analysis
Finding the 19% Failure in Search
A deep dive into Yahoo Search quality that started with a simple question: how often does search actually fail?
- Uncovered a 19% search failure rate through in-depth analysis of key metrics, queries, and user sessions across Web and Mobile.
- Segmented failures into actionable categories and influenced leadership to fund dedicated product squads to execute targeted solutions.
- Recognized with Yahoo's Above and Beyond Product Impact award for presenting findings to VP-level leadership and developing an analysis framework adopted across multiple Yahoo Search projects.
How I Found the 19%
19% of all searches
Select a step to see how the analysis went.
Analyzed queries & sessions
Investigated key metrics, queries, and user sessions across Web and Mobile to understand where and why search was breaking down for users.
19%
Search failure rate uncovered