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Funnel Optimization
Improving Search Funnel Conversion by 2%
Monitoring consumer funnels across the Yahoo ecosystem to catch quality issues before they hurt conversion.
- Monitored consumer funnels and user feedback signals across the Yahoo ecosystem, triaging quality issues with engineering and prioritizing fixes that improved Search funnel conversion by 2%.
Yahoo Ecosystem → Search Funnel
+2% conversion
Traffic flows in from across the Yahoo ecosystem; quality issues get triaged with engineering — some sessions drop off, others continue on to Yahoo Search. Hover a stage to trace its flow. * Illustrative diagram with sample numbers — not measured data. The +2% funnel conversion figure above is the one real, verified result.
+2%
Search funnel conversion