Arya Sachar
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Funnel Optimization

Improving Search Funnel Conversion by 2%

Monitoring consumer funnels across the Yahoo ecosystem to catch quality issues before they hurt conversion.

  • Monitored consumer funnels and user feedback signals across the Yahoo ecosystem, triaging quality issues with engineering and prioritizing fixes that improved Search funnel conversion by 2%.

Yahoo Ecosystem → Search Journey

+2% results conversion

Left before searching · 180 (18%)No result engagement · 210 (26%)Left after results · 70 (11%)Yahoo ecosystem100%Entered Search82%Results & refine61%Stayed on Search54%

All users · end-to-end 54% reach a successful search

Muted ribbons show where users left the journey. Hover or tap any ribbon or stage for its numbers.

The journey from across the Yahoo ecosystem into Search, segmented by signed-in vs. signed-out; the biggest leak was A/B-tested. * Illustrative diagram with sample numbers — not measured data. The +2% results-conversion figure is the one real, verified result.

+2%
Search funnel conversion