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AI / LLM Product
Growing Yahoo Scout's Engagement by 12%
Yahoo Scout is Yahoo's AI/LLM-powered product. I drove product strategy across its lifecycle from concept through launch.
Yahoo Scout's AI Summary, live in Yahoo Search today.
- Owned the end-to-end product lifecycle for Yahoo Scout — running structured product discovery and translating user feedback and behavioral signals into prioritized backlogs, shipping features that increased consumer engagement by 12% across a diverse user base.
- The AI Summary shown above pairs a generated answer with source attribution and follow-up questions, directly inside search results.
Yahoo Scout: AI Summary User Flow
Select a step to see how it works.
User searches
A user submits a query to Yahoo Search — the same entry point as any other search, no separate destination to learn.
+12%
Consumer engagement lift from shipped features