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Product Strategy
An Analytics-Driven Redesign of Yahoo Search, Start to Launch
Following the failure-rate findings, I led the redesign of Yahoo Search end-to-end — from concept through launch.
- Spearheaded the Yahoo Search redesign across US and international markets — driving a 4% increase in search box engagement through analytics and experimentation strategy across Web and Mobile.
- Ran rapid experimentation in an agile framework, resulting in a successful launch.
How I Approached the Redesign
+4% search box engagement
Select a step to see how the work progressed.
Diagnosed the funnel
Used the 19% failure-rate findings as a starting point to pinpoint where the search experience broke down across Web and Mobile.
+4%
Search box engagement